Walk OffStudio
All work

01 — Sports intelligence / Interactive media · Working prototype

Front Office

Every move has a story.

Front Office home: 'The trade that built a champion' with OKC rotation court view

The opportunity

Transactions are the connective tissue of sports, yet most coverage treats them as a headline that disappears in a day. The context — what was given up, what it became, and what might have happened instead — is scattered across years of articles and spreadsheets.

Front Office explores what happens when a single move becomes a navigable story: a before-and-after roster, a chain of assets, a retrospective grade, and the path from one decision to a championship.

The experience

What you can do with it.

  1. 01

    Trace a trade

    Follow what each team gave and received, and how those assets evolved.

  2. 02

    Before & after rosters

    Toggle a team's rotation on a court diagram to see what a move changed.

  3. 03

    How We Got Here

    Walk through the timeline of decisions behind a championship roster.

  4. 04

    Draft HQ & rankings

    Revisit draft classes and compare expert and fan grades over time.

  5. 05

    What If?

    Explore counterfactual scenarios for the moves that almost happened.

Front Office transaction detail showing assets each team received
Front Office 'How the Thunder built a champion' timeline

Potential applications

Possible directions for the concept — not existing customers or integrations.

  • 01Interactive sports journalism
  • 02Embeddable transaction visualisations
  • 03Draft and roster-building storytelling

Experience the Concept

Explore the working interactive prototype.

Launch Prototype